Lifestyle marketing indeed revolves around associating products or services with specific lifestyle groups or segments.
This approach recognizes that consumers’ behaviors, preferences, and purchasing decisions are often influenced by their lifestyles, values, and aspirations.
VALS (Values, Attitudes, and Lifestyles) is a psychographic segmentation tool that classifies consumers into distinct groups based on their values, attitudes, and lifestyle preferences. These groups are categorized as Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors.
Once you identify your VALS type, finding an advertisement that appeals to that particular segment can involve analyzing the messaging, imagery, and values portrayed in the ad to resonate with the identified VALS group’s characteristics. If you provide insights into your preferences or interests, I can assist in finding an advertisement that might align with a particular VALS segment’s traits and preferences.